Preparation-How And Where To Find Company Information
Before I get on a trundle here, I want to make it clear, there is such a thing as too much preparation. Preparation for your initial contact is the core of your celebrity in cold-calling or FirstCalling as I refer to it. However, it can also turn into an excuse to not pick up the phone, or walk into the building, or hit the keys on the keyboard. Get what you poverty to serve your purpose for that first call and then stop. There will be plenty of time to dig deeper in your research once you have successfully completed your FirstCall.
As I mentioned at the end of my last strut, there has been dramatic innovation when it comes to information available on the web. There is more than you need out there, so put your energy into discovering what you need to recollect about your prospect. Everything else is simply a distraction and a drain on your valuable time. I recommend you focus your enquiry on two key areas:
Company information and background about the company that you have selected. Personal information and background about the person you will be talking with.Companies have a basic to communicate more each day. Size of company only dictates the amount of data that is flowing. There is a core set of data points that every corporation will provide in one forum or another. These include but are not limited to:
Ownership Primary Industry Revenue Employees Responsibility Purpose Contact Information Website Leadership, Management and Corporate Governance Financial Results Expos/Press releases Job Openings CompetitionThis is not an inclusive list but is representative of most organizations, at least those based in the US. Because of the yen and sometimes the legal requirement to communicate this information, it is up to you to know where and how to find it. Just be glad you are living in the age of the internet.
Let me partition some of the best sources that I use to gather all of the information above that a company shares, intentionally or otherwise. Please note that all the services and sites that track are free, or offer a version of their service that is free. That is typically all you need unless you are really getting absorbed into client acquisition. Future posts will dive deeply into some of those fee-based services.
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